Why ‘Desi’ Brands Are Adopting EAN Barcodes—And You Should Too?
In the bustling lanes of India’s markets, from spice vendors in Jaipur to textile hubs in Surat, a quiet revolution is unfolding. Traditional “Desi” brands, once confined to local shelves, are embracing EAN barcodes to leap onto global platforms. This shift isn’t just about keeping pace with trends—it’s a strategic