In the competitive world of athletic and lifestyle footwear, few brands have captured attention and loyalty as swiftly as On Cloud. What started as a Swiss-engineered dream in 2010 has evolved into a global movement by 2025—redefining how the world walks, runs, and lives. Known for their signature CloudTec® soles and commitment to innovation, On Cloud shoes have expanded their reach with groundbreaking collections like Cloudroom Waterproof and Cloudplause, blending performance with purpose.
Whether you’re a serious athlete or someone who just wants reliable, stylish, and comfortable shoes, 2025 is the year to discover why On Cloud is dominating streets, trails, and trend lists.
🔍 What Is On Cloud?
On Cloud, often referred to simply as “On,” is a Swiss footwear brand built around the philosophy of “soft landings, explosive takeoffs.” Their core technology—CloudTec®—utilizes a series of hollow pods (“clouds”) underfoot to absorb shock and convert it into forward propulsion. The result? A walking and running experience that feels almost weightless.
Over the past decade, the brand has exploded in popularity across North America, Europe, and Asia. In 2025, On Cloud isn’t just a brand—it’s a lifestyle.
🌦️ Introducing Cloudroom Waterproof: Your Go-To All-Weather Shoe
Among the standout innovations this year, Cloudroom Waterproof is setting a new standard for all-weather shoes. Designed for unpredictable environments and urban explorers, this model combines signature On cushioning with advanced waterproofing technology—ensuring dry feet and premium comfort no matter the season.
Key Features of Cloudroom Waterproof:
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Fully sealed waterproof upper using eco-friendly membrane
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Zero-Gravity foam for ultra-light cushioning
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Non-slip rubber outsole for rainy or icy surfaces
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CloudTec® pods that adapt to foot movement
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Stylish, minimalist design suitable for both office and outdoor wear
This model has become a favorite in cities like Seattle, London, and Tokyo, where weather often changes without warning. If you’re looking for a shoe that can take you from rainy commutes to dry meetings without a change of footwear, Cloudroom Waterproof is your new essential.
👟 Cloudplause: Comfort That Deserves a Standing Ovation
If Cloudroom Waterproof is built for weather resilience, Cloudplause is all about premium lifestyle comfort. Designed for those who demand elegance, durability, and performance in one package, Cloudplause is On Cloud’s answer to high-end casual footwear in 2025.
Why Cloudplause Is Winning Applause in 2025:
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Engineered for all-day standing and walking (ideal for teachers, nurses, and retail workers)
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OrthoLite® insoles with antimicrobial treatment for odor control
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Sustainable materials: 40% recycled construction
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CloudTec® with soft heel landing for increased comfort during extended use
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Stylish enough for casual Fridays, date nights, and weekend brunch
In reviews, users have compared Cloudplause to “slippers with a spring,” praising their effortless combination of coziness and structure. With over 1 million pairs sold in just under a year, Cloudplause is shaping up to be On Cloud’s most beloved lifestyle model yet.
📈 SEO 2025: Why On Cloud Shoes Are Trending
In a digital landscape flooded with generic shoe brands, On Cloud shoes have differentiated themselves through storytelling, sustainability, and technology. With the Cloudroom Waterproof and Cloudplause models dominating search terms in Q1 and Q2 of 2025, it’s clear that consumers are looking for:
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Multifunctional footwear
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Weatherproof performance
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Eco-conscious construction
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Long-wear comfort
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Swiss-quality engineering
Search trends show a spike in long-tail keywords like:
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“best waterproof lifestyle shoes 2025”
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“comfortable all-day standing shoes”
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“On Cloud Cloudplause reviews”
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“Cloudroom Waterproof walking shoes”
These consumer habits reflect the shift in 2025 fashion—where function and comfort reign supreme, but aesthetics and eco-values are no longer optional.
🌱 On Cloud’s Commitment to Sustainability
In 2025, On Cloud shoes are more than a performance tool—they’re a sustainable choice. With models like Cloudneo (fully recyclable) and initiatives to reduce virgin plastic use by 70% by 2026, On is leading the charge in ethical footwear.
Cloudplause, in particular, features a carbon-balanced design. Even Cloudroom Waterproof uses a water-repellent membrane that’s PFAS-free (no harmful chemicals), which is becoming a global standard.
🛒 Where to Buy Cloudroom Waterproof and Cloudplause
You can find On Cloud shoes both online and in-store:
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Official Website: www.on.com – often features early releases and exclusive colorways.
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Retailers: Nordstrom, REI, Dick’s Sporting Goods, and local boutiques.
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Online Platforms: Zappos, Amazon, Footlocker, and more.
Pro tip: New color drops and limited editions for Cloudplause tend to sell out within days. Sign up for the On newsletter or app notifications to stay ahead of the curve.
👥 Who’s Wearing On Cloud in 2025?
From Olympic athletes to business professionals and influencers, On Cloud shoes are showing up in more places than ever:
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Roger Federer, who co-designed “The Roger” series, remains an active ambassador.
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Fitness influencers on TikTok are praising Cloudroom Waterproof for unpredictable spring hikes.
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Teachers and nurses are hailing Cloudplause as “the only shoe that doesn’t hurt after 12 hours.”
🧼 How to Care for Your On Cloud Shoes
To keep your On Cloud, Cloudroom Waterproof, or Cloudplause shoes in top condition:
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Clean regularly with a soft brush and water (mild soap for heavy stains).
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Avoid machine washing—it can compromise the CloudTec® pods.
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Store in a dry, cool place when not in use.
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Use deodorizing inserts to maintain freshness for all-day wear models like Cloudplause.
✅ Final Verdict: Should You Invest in On Cloud Shoes in 2025?
Absolutely. If you’re seeking innovative shoes that look good, feel better, and perform like nothing else, On Cloud delivers across the board. Models like Cloudroom Waterproof and Cloudplause prove that On isn’t just a running shoe brand anymore—it’s a movement toward intelligent, adaptable, and ethical footwear.
⭐ 2025 Recommendation:
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For urban warriors & wet weather: Cloudroom Waterproof
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For all-day lifestyle comfort: Cloudplause
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For the best of both: Own both—you won’t regret it.
