The technologically advanced world we live in today is highly reliant on marketing and promotion. Companies leverage these factors to engage customers and create loyalty. This way, businesses can enhance their brand awareness and incorporate improvements that improve their products and services. The best way to do this is to organize experiential events.
Companies arrange experiential events to create interactive experiences for attendees and clients. These events are heavily reliant on marketing and promotion, which often supersedes the cost of the event itself. Strategic planning and considering low-cost tactics can bring the costs down without compromising the quality. For this, companies often hire event management agencies to get assistance and guidance in this regard.
If you are also planning to organize an event on a budget, then keep reading to learn about some low-cost marketing tactics for experiential events.
Top 6 Low-Cost Marketing Strategies for Experiential Events
Organizing an experiential event sounds exciting but it comes with a plethora of issues. From venue to attendee engagement to marketing, organizers must arrange everything timely. With a tight budget, the event’s success looks even more unachievable. However, effective marketing tips like leveraging social media and incorporating technology can bring down the costs.
Let’s delve deeper to explore some low-cost marketing strategies for experiential events.
1. Set up pop-up shops
One of the first low-cost marketing strategies for experiential events is setting up pop-up shops. A pop-up shop is a term given to a store or shop that has a temporary purpose. The purpose is to market an item, product, or service and catch customers by surprise in doing so. It’s a shop or store that pops up for a limited time to achieve strategic goals.
This is why you must set up a pop-up shop at your experiential event venue. This will engage users in an exciting way and will let you market your event at a low cost. You can also set up pop-up shops in different areas to market your event beforehand. If you require guidance, an event manager can assist you highly in this regard. You can contact the best Experiential Event Agency in Dubai to get help in setting up pop-up shops for your experiential event.
2. Leverage social media
One more low-cost marketing strategy for experiential events is leveraging social media. In today’s digitally connected world, social media plays a crucial role in everyone’s lives. Social media has the power to mold the perception of others and enhance a brand’s reach beyond imagination.
This is why you must leverage the power of social media in marketing your experiential event. Through it, you can share and publish your event on multiple online platforms and engage millions of users to let them about it. Not only will it bring down costs but will also let you market your event on a low budget.
3. Incorporate AR & VR
Another low-cost marketing strategy for experiential events is incorporating AR and VR. With the advent of virtual reality, the marketing and promotion landscape has transformed forever. AR and VR technology has opened doors of possibilities that were unimaginable to human minds.
With virtual reality and augmented reality headsets, you can let customers interact with your products and services in 3D details. Customers can pick up things and use them digitally to get an idea of how they will work in real life. This is why AR and VR technology is a must if you want to market your experiential event on a low budget.
4. Give away samples
One more on the list of low-cost marketing strategies is giving away samples. When people receive freebies and samples, they feel excitingly valued. Everyone wants to try products from their favorite brands and use stuff from the best manufacturers.
When you give away samples, you can be certain of gaining high marketing through this tactic. Instead of opting for conventional advertising strategies like ads and paid campaigns, samples can let you market your brand cheaply. In addition, the people who receive the free samples will let everyone know about your company and will contribute to your promotion indefinitely.
5. Work with influencers
Another useful low-cost marketing strategy is to work with influencers. In the current situation, social media is filled with countless influencers and ambassadors. They have a great online following and their followers listen to whatever they say or recommend. This is because Gen-Z is more inclined to take advice from people they like or know instead of conventional ads.
You can also use this strategy to market your experiential event at a low cost. You can hire influencers and ambassadors to endorse your event and also compel their followers to do so. If you don’t have the connections, you consult an event specialist who can get you connected to potential influencers. With their assistance, you can truly promote your event to great heights.
6. Include immersive technology
The last yet important low-cost marketing tactic for experiential events is to include immersive technology. Immersive technology plays a great role in dictating the marketing and success of your experiential event. Through such technology, you can bring down promotional costs and enable attendees to remember the event in an unforgettable way.
Your event venue should include the best immersive technology for this purpose. These include LEDs, displays, lasers, projectors, and more. All this technology can be used to display your company’s banners and product details. Not only will this bring down marketing costs but also promote a greener environment. You can consult a reputable Experiential Event Agency in Dubai to get help in including immersive technology in your experiential event venue.
Organize the best events professionally
As discussed earlier, organizing experiential events is exciting but the costs and challenges can often become a headache for the organizers. This is why you must act smart and engage an event management expert to take your event to great heights. Get in touch with a reliable agency to organize the best events professionally.
