Candles are popular products that have been employed for many years. They are used in some religions and so have spiritual importance. Candles get used when one wants to create a relaxing atmosphere. There are many candles that have amazing scents, some of which can make one feel at peace. Some people use candles as a source of light when there is no electricity.
Whatever the use, the product is popular and many companies have manufactured it. Brands aim to make unique and attractive candles which people will want to buy. To stand out a company should advertise its candles effectively and
candle boxes are able to play an important role here.
A brand needs to design the packaging so that the candle can remain secure in it and reach the customer in good-condition. The packaging must even be aesthetically appealing drawing the attention of the target audience. If you are interested in knowing how packaging for candles is made for safety and aesthetic purposes, read on to find out more:
Strong packaging materials
The box is made with good-quality packaging materials so that the candle within can remain safe. The packaging material a company chooses is very important as it will determine whether you end up with strong packaging or weak packaging.
The material must be suitable for the candle so that it remains safe from high temperatures, humidity, dust, etc. Materials that will be suitable to make these boxes include cardboard, corrugated cardboard, paperboard, or Kraft for instance due to their strength and customization abilities.
It will be possible for the candle to remain secure when it is in storage, during transportation, as well as when it is being presented in a store waiting to be brought. The packaging needs to be sturdy and strong packaging materials are able to help you get a box such as this.
Use of inserts
Another tip that you can consider is including inserts in the packaging so that the candle or candles remain secure in the box. The inserts will make the candle remain in one place therefore stopping it from moving too much.
Inserts can help the candles remain in place so that when the customer gets them, they are not damaged. If you are choosing
window packaging, the inserts can help keep the candles in their original place so that customers can easily view them.
If you are packaging fragile candles, you can consider adding bubble wrap or filler material which can further protect the product from getting harmed.
Specifications of box
Custom candle boxes need to be perfect in size and shape so that they secure the candle in them. Packaging manufacturers can help you get the right size box so that your candle does not move around allowing you to fit it in comfortably. Huge size boxes make the candle move and really small ones force the candle within them which can make it difficult for customers to open the box or the box may end up breaking. This is why size matters.
The shape of the packaging can be such that it stands out and is unique and protects the candle. For instance you can make the box a shape that is similar to the candle’s shape.
Aesthetically appealing packaging
Apart from protecting the candles it is important that the packaging convince people to want to buy them. For this the boxes need to stand out and be attractively designed. To end up with packaging that appeals, a brand needs to do some research.
You need to consider who your target audience is so that the packaging attracts them and makes them want to pick up the box. For instance if you sell candles that help with relaxation and ladies are the ones who often buy them, the packaging can have a minimalistic design. Funky looking candles that teenagers often buy can have a bright and bold packaging design.
Select colors and images according to what your customers will like and which can market your candles. For instance if you want people to know the candle is a high-quality and chic one, you can choose colors like black or gold to add on the box.
If you want people to see the way you
have designed the candle but still make it remain safe, you can consider
window boxes wholesale. You can creatively add a window on the box that lets people see part of the candle in it so that they are intrigued and want to buy it.
You can include finishing touches like foiling, textured impacts, embossing or debossing so that the packaging attracts more. Branding elements will need to be added such as a brand logo and brand colors to make the packaging advertise a brand.
Custom candle packaging that keeps aesthetics and safety in mind is able to stand out and get the attention of the consumer base. This can help a brand get a positive reputation in the competitive industry and sales can increase as well.
