Overview of Air Fryer Market Size & Future Outlook
According to the latest report by MarkNtel Advisors, the Global Air Fryer Market size is estimated to grow at a CAGR of around 8.91% from 2025-2030. This report is designed to enhance user understanding and support informed decision-making by thoroughly analyzing key market shifts, identifying gaps, exploring emerging opportunities, and assessing industry trends and competitive challenges. By combining both qualitative and quantitative data, it offers a comprehensive overview, highlighting growth prospects and providing valuable insights into competitors, helping both established companies and new entrants navigate the current market landscape.
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What are the key drivers influencing the growth of the Air Fryer market?
This section provides a detailed analysis of the market drivers and factors is explored thoroughly below.
Rising Health Awareness Among Individuals – In recent years there has been a surge in the popularity of air fryers, owing to rapid urbanization & constantly changing lifestyles, which has increased health concerns, such as obesity, high/low blood pressure, etc., among individuals. This has led to a rise in health awareness among individuals, allowing them to adopt mindful cooking habits & transition to healthier cookware options.
Moreover, post-2020, there has been a rise in the health & wellness trend due to increased internet browsing. Social media played a very triggering role in the growth of the market, as it extensively promoted no or low-oil-based cooking habits & the benefits associated with it. Thereby also mentioning the use of air fryers instead of traditional fryers. Hence, this had a psychological impact on the consumers to opt for conscious cooking habits, thus maintaining a good & healthy lifestyle regime, further enhancing the demand during 2025-30.
How is the Air Fryer market segmented and what are the key factors within each segment?
The Air Fryer market has been further segmented into distinct categories. Analyzing growth within these segments allows you to identify niche opportunities, develop targeted strategies, and understand the variations in your core application areas and target markets.
By Product Type
- Cylindrical Basket Air Fryer
- Air Fryer Oven
By End-user
- Household
- Hotels & Restaurant
- Hospitals
- Office & Others
By Capacity
- 1-3 Quarts (Small)
- 3-5 Quarts (Medium)
- 5-6 Quarts (Large)
- 6-16 Quarts (Extra Large)
By Distribution Channel
- Hypermarket/ Supermarket
- Small Electronic Stores
- Online
By Region
- North America
- South America
- Europe
- Middle East & Africa
- Asia-Pacific.
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Who are the Key Market Players in the Air Fryer industry?
The competitive landscape of the Air Fryer market provides a detailed look at the key players in the industry. This includes an overview of each company, their financial performance, revenue generation, and market potential. It also covers their investments in R&D, new market initiatives, production facilities, and strengths and weaknesses. Additionally, the analysis looks at recent product launches, approvals, the range of products offered, their dominance in different applications, and the product life cycle. All of this information is specifically focused on how each company is positioning itself within the market.
Several key players are actively operating in the market, including
- Kokinklijke Philips N.V
- LG Corporation
- Stanley Black & Decker Inc.
- Breville Group Ltd.
- Groupe SEB
- SharkNinja Operating LLC
- Cuisinart
- Go Wise USA
- NuWave LLC
- De Longhi
- NeWell Brands
- German Pool Group
- Yedi Houseware Appliances
- Midea
- JoYoung
- Bajaj Electricals Ltd.
- Others.
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